The iMRD Overview

Welcome to iMRD beta, the Internet marketing metrics toolbox. While we develop the site to provide more accurate and useful statistics for online marketers some sections of iMRD are available for public beta testing. Please feel free to click, search, and test the beta site – we hope to have more of the market segmentation tools available shortly.

What's This Internet Metrics Tool All About?

In the offline marketing world, the term "MRD" generally stands for Marketing Research Division or Marketing Research Department, which accurately describes what it is that we hope to accomplish for Internet Marketers.

Put bluntly, iMRD is a web metrics tool designed to track and analyze websites' marketing effectiveness by identifying marketing trends then comparing traffic, search engine rankings, and roughly a dozen other indications of “campaign success”. Ultimately our goal is to demystify the complicated process of Internet marketing by providing a blue-print of what works for others, how it was accomplished, and over what period of time.

How Does iMRD Know What A “Successful Promotional Campaign” Is?

Truthfully, the bottom line is that we can't say with 100% certainty whether or not something was effective. We can however identify changes in a website's metrics along with changes of it's promotional methods and present them to our users for them to make their own decision.

These historic metrics and campaigns are created by monitoring promotional activity across the Internet from as many sources possible. From the single affiliate marketer promoting products on their blog to a large corporation managing their own in-house mailing lists. Statistics are continually gathered, compared, and published.

Who Would Want To Use iMRD?

Anyone involved in Internet marketing, selling online, or interested in where their website ranks in terms of traffic or search keywords. Currently iMRD is undergoing development so it's use is limited to the sections which are publicly being beta tested.